Increase sales production and establish long term business simply by focusing on your
customers problems- and satisfying their needs. This video introduces field tested, customer
focused selling principles through the story of a "heroic" salesmen and the innovative way he wins
and keeps a valuable customer.

Main training points include :-

¥ The importance of listening
¥ To be open to the customer's problems
¥ Know your products, services and systems and how they are used by customers
¥ Selling from the customer's point of view, and going beyond the surface need
¥ Know how to sell ideas
¥ Know how to evaluate and exploit competitor's weaknesses
¥ Understand what customer satisfaction really means
¥ How to associate oneself and one's product to the customer's quality requirements
¥ The importance of preparing future sales
¥ The constant striving for quality and customer satisfaction
¥ Understanding innovation and the changing role of the sales fonction
¥ Your customer's customers are your customers
French and German versions available.
Dartnell
21minutes

Support Materials available: Training leader’s guide.

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