This video helps salespeople overcome the biggest roadblock in selling- objection to price.
Certainly no objection is heard more frequently today than this one , ‘Your price is too high. I
can get a better deal. Many salespeople fear it. They fold up when they hear it because they
don’t know how to handle it. These kinds of statements kill more sales than any other factor.
But no more. ‘Dealing with Price Resistance’ convinces your sales staff that a quality product
or service has everything in its favour including the price. It demonstrates four specific yet
easy to master techniques that help salespeople overcome even the most stubborn price
resistance. It covers each technique step by step, driving each point home with actual selling
situations and examples
. By watching actual sales demonstrations, your sales people will gain the kind of
understanding that will give them a real selling edge over their competition.

As we move into the mid nineties more and more products and services are perceived to be
similar if not the same as the competition. Can you afford not to deal with price resistance,
which might actually be in your favour but your salespeople are not making it clear to the
customer and are not getting the business?

Dartnell
Available in French
21 minutes,

Support Materials available: Training leader’s guide.

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